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Selected
projects.

Projects built around real objectives, precise execution and experiences designed to stay with people.

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09 selected stories

Executed work and original concept studies spanning events, spatial design, retail and destination experiences.

01
Weekend Joy Nestlé employee experience entrance in Jeddah
Employee Experience · Outdoor Activation

Weekend Joy

A summer workday reimagined as a field of joy.

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02
Majlis Evening Ministry of Culture outdoor entrance in Jeddah
Cultural Gathering · Outdoor Experience

Majlis Evening

A contemporary Saudi majlis, open to the city.

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03
Close-up BYD vehicle reveal with slow-shutter guests in Jeddah
Automotive Showcase · Event Experience

BYD Waterfront

Electric movement, built for a closer experience.

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04
SAMA Gala Dinner 2025 ballroom concept in JeddahConcept study
Gala Dinner · Park Hyatt Jeddah Concept

SAMA Gala

A warm, composed evening by the Red Sea.

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05
Jeddah Runs 2023 start and finish arch conceptConcept study
Marathon Identity · Ideation

Jeddah Runs

A summer-ready identity built to move.

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06
Completed Healthy Path sports nutrition booth installation concept inside Jeddah SuperdomeConcept study
Booth Installation · Jeddah Superdome

Healthy Path

A live build shaped around energy, precision and progress.

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07
LASH by Sama pastel beauty retail booth conceptConcept study
Beauty Retail Booth · Spatial Design

LASH by Sama

A playful beauty world, shaped for discovery.

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08
DeFacto store opening produced by Cupe
Retail Opening · Events

DeFacto

Smooth, memorable opening execution.

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09
OASH residential launch by Cupe
Residential Launch · Events

OASH

Crafting a landmark launch experience.

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