A daylight employee experience for Nestlé in Jeddah, shaped through vivid visual environments, playful interaction and a relaxed social rhythm.
View the experience ↓Nestlé’s trusted wordmark was paired with an original summer system created by CUPE for the employee journey.
WEEKEND JOY
Weekend Joy transformed a corporate forecourt into a compact summer world. An original identity of sunbursts, waves, palm geometry and bright color moved across the entrance, wayfinding, murals, games, shaded lounges and the photo moment — creating one continuous visual experience without overwhelming the Nestlé brand.
The final atmosphere was only half the story. CUPE planned every structure for fast outdoor installation, then managed fabrication, graphic application, alignment and handover under Jeddah’s summer heat. The result felt effortless for guests because the work behind it was tightly controlled.
Every detail was part of the experience.
The event needed to feel energetic and highly shareable while remaining comfortable in strong daylight, practical to install and clear for employees to navigate.
A joyful employee day where branding, play, shade and social moments worked as one connected journey — delivered from first structure to final guest arrival.
If your store feels ordinary, your exhibition needs impact, or your brand experience lacks attention — Cupe brings it to life.